About
Founder. CEO. Brand Builder. Growth Strategist.
I build brands, businesses and growth systems — and I run them. My work began in medical laboratory science, moved into pharmaceutical and digital marketing, and grew into building companies end to end: positioning, identity, customer experience, acquisition and the systems that hold all of it together.
Journey
How I got here
- 01
Medical laboratory science
My background began in the medical field. Laboratory science is where I learned to work from evidence rather than assertion — and it is why healthcare, pharma and consumer health have stayed at the centre of what I build.
- 02
Pharmaceutical & digital marketing
From the lab into marketing: building campaigns, positioning healthcare brands, learning how consumers actually decide, and turning marketing strategy into measurable business growth rather than activity.
- 03
Company building
Execution stopped being the whole job. Now I develop brands from initial concept and market positioning through identity, customer experience, acquisition, sales, growth systems and long-term strategy.
Philosophy
Known as صاحب التريند. Not built by chasing them.
Strong brands are not built by constantly chasing attention or trends. They are built through clarity, consistency, experience and execution.
Across every venture the approach is the same: understand the human first, build a distinctive identity, create the right system, and turn that experience into sustainable results.
Expertise
Where I go deep
- Brand Building
- Marketing Strategy
- Growth Strategy
- Performance Marketing
- Healthcare Marketing
- Pharma Marketing
- E-commerce
- Digital Systems
- Business Building
Industries
- Pharmaceuticals
- Healthcare & Clinics
- Beauty & Personal Care
- Nutrition & Weight Management
- E-commerce
- Education
Ventures
Ventures I run
Academy
MINA Academy
The systems behind building and growing real brands — taught from businesses I actually run.
Visit the Academy