A brand people remember
We find the clear reason someone should choose you over the alternative, and put it everywhere — the name, the look, the words. You end up with an identity your team can work from, not a file they admire.
HXR
Spending on ads and not feeling the difference?
Most marketing stalls for want of clarity, not budget — an unclear reason to choose you, and nothing catching the people the ad brings. HXR works on both: the message that makes someone pick you, and the system that turns them into sales.
Numbers
- 13x
- Return on ad spend
- EGP 2,339,019 collected from EGP 180,000 in ads — every sale, website and DMs, came from advertising
- 10x
- Daily clinic bookings
- IVF clinics · 4 a day to 40 · two years
- 1 ← 14
- Clinic branches
- Three years · Kafr El Sheikh to Jeddah
- 2.34M ج.م
- Cash collected
- 6 months · website and DM orders together
The work
Four things we do well
Sales, not impressions
Pricing, offers, the path to purchase and the advertising behind them. The report you get is about what changed in sales, not how many people saw the ad.
Healthcare and pharma — our field
Clinics, pharmacies, pharma and medical products: a regulated market where trust is the product. This is where we come from, not something we learn at your expense.
A store and a system that work
Storefronts, product pages, checkout and the tools behind them. The systems that let a small team run something far larger than itself.
Why Mina
I run my own companies — I don't just advise
My money is in it too
ESMO PHARMA and InstaSlim are mine. I buy the stock, I spend the ad budget, I carry the outcome of every decision. What I tell you has been tested on my own money first.
I came out of healthcare
I started in medical laboratory science before marketing. So when I work with a clinic or a pharmacy I understand the product and the constraints — I am not translating a brochure.
The Trendsetter — and what comes after
A trend buys a week of attention. What lasts after it is clarity, consistency and execution. I work on the second one.
How it works
From first conversation to first result
- 01
We talk
You tell me what you sell, to whom, at what margin, and what you have already tried. Questions with numbers in them, not adjectives.
- 02
You get a plan and a price
Written: what we will do, in what order, for how much. If I think your money is better spent elsewhere, I say so before you sign.
- 03
We build
Identity, assets, campaigns, systems. Built so your team can take them over and run them, not so you stay dependent on me.
- 04
You see it in sales
Reporting on what changed in the business. And if something is not working, you hear it from me first.
Before you send
We work best with
- You have a product people already buy, and you want to grow it.
- You are in healthcare, pharma, beauty or personal care.
- You have run marketing before and know it is not one campaign.
- You can decide without four rounds of approval.
Not a fit if
- The product itself has a problem and you want an ad to cover it.
- You are looking for the cheapest quote in the market.
Start
Tell me about your business
The more you write now, the more useful my first reply is. It comes straight to me and is never published anywhere.